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Tuesday, February 19, 2008

Creative Ideas & Experiments ....in Advertisements..


A very cost-effective advertisement in Hong Kong for a yoga school. It showcases the prowess of a yoga practitioner on the flexible stems of drink straws. A surge of enquiries and enrollment went after up this promotional stunt.
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Another creative idea by The Fitness Company. Heavy Weights were placed at various subways in New York City which creates an illusion that the person holding the safety bar is doing weights.
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Life size images were stuck on glass doors at shops, airports in South Africa for the advertisement of glass and window cleaner I.C.U. The expression on the face is priceless.
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Stickers were placed in selected car park locations and car workshops where the product is sold in Malaysia. It delivers the message that M-Tech Plasma HID Lights are 300% brighter than regular headlights. The burn effect sticker from the headlights really leaves an impression.
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A sticker has been placed on the high voltage box depicting that Duracell’s batteries were used. Cool advertisement found in Malaysia.
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Life-size stickers of people were stuck on automatic sliding doors at a mall in Mumbai, India. When someone approaches the doors move apart and it feels like the people on the door are moving away. The person enters to find the message ‘People Move Away When You Have Body Odour’.
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A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Holes on the print allows the steam to come out. Wordings around the cup reads ‘Hey, City That Never Sleeps. Wake up.” from Folgers.
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An advertisement by Jung von Matt/Alster for watchmaker IWC. Bus straps have been fashioned from images of IWC’s Big Pilot’s Watch to allow bus travelers near the airport to try before they buy at Berlin, Germany.
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